Elevate your medical, dental, or optometry practice by transforming it into a modern medical spa.
I partner with you to build a unique brand.
Brands I’ve Built
I love to create brands that do more than look good. Building a brand that holds real value, drives demand, and builds visibility in a crowded market. A strong brand should reflect the services you offer, resonate with your patients, and spark an emotional connection. It should make people feel something the moment they see it, and intuitively understand what your business stands for.
Launched in 2021, Total Body Aesthetics was my first full dive into creating a medical spa brand as a sister concept to my primary eye care practice. It was designed to complement Eye Care and Aesthetics, which I rebranded around the same time, with logos that mirror one another for cohesion. Total Body Aesthetics grew out of the natural overlap between eye care and aesthetics, particularly with the rise of dry eye treatments and the devices that support them. But I wanted it to go beyond beauty—into wellness, longevity, and full-body care. From hair loss to hormones, biohacking to peptides, light therapy to skin, the brand was built to hold a wide, expanding menu that could evolve with future demand.
Eyecare & Aesthetics was born of a need to reposition my original practice, Westchester Eye Care Center, into something that reflected its growing scope. Patients could come in for luxury boutique eyewear and comprehensive eye care, but also find an introduction to wellness, regenerative aesthetics, and dry eye therapies. The brand signaled sophistication and multidimensional care before patients even walked through the door—bridging the gap between medical practice and aesthetic experience.
Founded in 2016 with my co-founder, Dr. Contact Lens was created to fill a glaring gap in technology for the eye care industry. At the time, practices had no seamless way to sell contacts online, automate reminders, or leverage data for business intelligence. What began as a simple ordering tool has since evolved into a powerful platform; part CRM, part marketing engine, part business growth solution. It stores prescriptions, drives auto-reminders, offers rebate integration, and even provides lens quoting. From the start, I wanted a bold brand identity that stood out in a sea of blue icons, so we chose purple, making us one of the first in the industry to do so. That identity helped us spark a movement of tech-forward branding in optometry.
Techifeye was created to meet the growing need for connection between technology providers and practice owners in optometry. More than a brand, it became a coalition and community where innovators and practitioners could connect in meaningful ways. At events, we host intimate roundtables, dinners, and presentations that bring the stories of founders, their technologies, and their users into the spotlight. Techifeye isn’t just about products—it’s about curating a network of go-getters who are shaping the future of eye care through technology and shared vision.
