You’ve Nailed Dry Eye — Now What’s the Next Best Treatment to Offer?
Now that you have built your dry eye practice, clinical excellence, and care protocols that get results. Patients trust you, referrals are rising, and you’re finally at the point where they’re asking, “So… what else can I do to look and feel better?”
That’s the exact moment many dry eye practices find themselves at a crossroads:
📍 You’re not just an OD anymore — you’re a trusted advisor in ocular comfort and overall facial wellness.
📍 Your patients are increasingly curious about aesthetic solutions that are non-invasive and natural.
📍 You want to expand your service menu without undermining your clinical integrity.
So what’s a smart next best treatment to introduce?
Enter: OptiLIFT by Lumenis — a non-invasive device that bridges dry eye care and aesthetic rejuvenation. Lumenis
Why OptiLIFT Is the Perfect Next Step
OptiLIFT isn’t another generic aesthetic tool, it’s specifically designed with eye care and aesthetic enhancement in mind. Its multi-modal technology blends functional eye health benefits with subtle cosmetic lift, making it a natural extension of your dry eye services rather than a departure from your expertise. It is great for people who have heavy eyelids due to aging or weightloss, and want an aesthetic improvement without having to go under the knife.
Here’s what it does:
1. Improves Lid Function and Blink Efficiency
Uses Dynamic Muscle Stimulation (DMSt™) to activate and strengthen the eyelid muscles.
Stronger, more complete blinks help improve tear distribution, a core challenge for many dry eye patients. Lumenis
2. Enhances Collagen and Tissue Firmness
Targeted radiofrequency (RF) energy stimulates deeper tissues, improving texture and lifting the periorbital area. Lumenis
3. Supports Better Tear Film Stability
Better blink mechanics and lid positioning help reduce evaporation and irritation, contributing to long-term ocular surface health.
4. Delivers Aesthetic Value Patients Love
While the core benefit is functional, many patients enjoy a refreshed, rejuvenated look without surgery, needles, or downtime.
Why This Is Such a Smart Practice Expansion
Here’s the strategic logic:
✔ It aligns with your dry eye expertise. You’re not selling gimmicks — you’re offering function-first care with optional cosmetic benefit.
✔ It keeps patients within your practice longer. A patient who trusts you for dry eye is more likely to consider complementary wellness and rejuvenation services.
✔ It creates a new revenue stream without creating confusion. You’re not suddenly a “spa” — you’re a clinically grounded provider offering evidence-supported solutions.
✔ Patients want these treatments. They’re already asking for comfort and confidence — OptiLIFT helps deliver both.
If Aesthetics Is New to You — I’ve Got You
If you’re excited about adding a device like OptiLIFT but you’re unsure how to consult, price, sell, or market it as an optometrist, I’ve built something specifically for you:
🔥 A 4-Hour Workshop on Aesthetics Integration for Dry Eye Practices
In this workshop, I walk you through:
• The art of the consult
• Sales psychology that feels good and works
• How to price for premium profitability
• Marketing that attracts the right patients
• New patient acquisition strategies that convert
This is not theory — this is tactical implementation for optometrists who want to grow revenue without losing credibility.
Your Practice Is Ready for What Comes Next
You’ve earned the trust of your community. Now let’s help your patients feel even more vibrant — while positioning your practice as the go-to eye + wellness clinic.
If you’re ready to implement OptiLIFT the right way and build out a next-level service menu, let’s talk strategy.
